User Needs

Find the consultant you need for your media organization

Dorea Reeser

Dorea Reeser

Audience development Audience Research

Science & STEM storytelling, audience and newsletter strategy consultant

I specialize in understanding niche STEM audiences, using data to inform content and editorial decisions, and building audience-first growth and engagement through content and newsletters. Examples of media outlets and brands I have worked with include: • Sentient Media: Editorial and audience strategy, team leadership, and science+data-driven storytelling across climate, food systems, health and public policy, focused on factory farming and its impacts. • Chemical & Engineering News: Audience engagement and newsletter strategy, data and analytics, user research and testing, and digital transformation of a legacy STEM newsroom. • LGBTQ Health Center of Excellence at Harvard University: Health research communications and media engagement strategy supporting public health education and policy initiatives.
USA 🇺🇸
English
Hannah Fowler

Hannah Fowler

Audience Research Community strategy

I am a multi-hyphenate creative with a track record of driving strategy for the world’s most influential brands. From my current role at The New York Times to leading digital redesigns for Danone and podcast strategy for NBCUniversal, I specialize in high-impact messaging across all platforms.

"Currently, I work on the Corporate Communications team at The New York Times. My background includes developing podcast strategy and production for NBCUniversal, leading digital redesigns for Danone North America, and consulting on media and newsletter strategy for The Shelter in Place Podcast. Whether it’s B2B internal messaging or B2C marketing for apps and desktop, I specialize in crafting clear, compelling narratives. My toolkit includes everything from UX writing and landing pages to high-level brand strategy and audio production."
USA 🇺🇸
English
Amanda Zamora

Amanda Zamora

Audience development Audience Research

Audience, product and capacity-building consultant

The 19th* (co-founder), The Texas Tribune, ProPublica, The Washington Post, The Austin American-Statesman, Altavoz Lab, Indiegraf, Internews, John Davidow, Knight Center for Journalism in the Americas, Latino Media Consortium, Luz Collective, National Association of Hispanic Journalists, News Product Alliance, Rest of World, The Marshall Project, The Miami Foundation, University of Texas at Austin, Vox Media
USA 🇺🇸
English
Gaston Serralta

Gaston Serralta

AI Data & Analytics

Future-proof Consultant

Infobae, C5N, Canal 9 (Argentina), Radio 10, and Radio Mega (Argentina) as an employee in a CTO role; and Pluto TV, El Observador (Uruguay), Diario Libre (Dominican Republic), Telefe (Argentina), La Prensa (Honduras), Página/12 (Argentina), El Cronista (Argentina), Diario La Pampa (Argentina), La Tribuna (Chile), ABC Color (Paraguay), El Comercio (Peru), El Colombiano (Colombia), and TN (Argentina), among 100+ additional media brands
Argentina 🇦🇷
English Spanish

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