I work with global media, technology and nonprofit organisations, helping teams better connect their work with the people it serves.
As an independent consultant with a solid journalism background, I draw on audience data and industry insights to help organisations understand who they’re reaching, who they’re missing, and how to align content, product and workflows around real user needs.Â
Because every organisation — and every challenge — is different, I work across multiple channels, from editorial and newsletters to podcasts, social media and off-platform engagement. My work ranges from advising leadership teams on long-term audience growth to designing hands-on workshops and programmes that help teams build confidence with new formats and technologies.Â
Over the past decade, I’ve worked with leading news publishers (BBC News, Mediahuis), global tech companies (the Google News Initiative, Canva), NGOs (Reporters Without Borders) and boutique consultancies (FT Strategies, Fathm).
My approach is collaborative, clear and pragmatic. I listen carefully, ask direct questions, and avoid consulting jargon at all costs. The goal is to leave organisations better equipped to sustain their work and deepen relationships with audiences over time.Â
To find out more, get in touch.
