SEO & GEO (LLM Visibility) for Media & Publishers
I help publishers grow qualified audiences and strengthen reader revenue readiness.
With 20 years of experience in digital strategy and search, freelance since 2011, I work at the intersection of SEO, editorial strategy, and AI visibility.
I’m also a conference speaker and lecturer in business, web, and engineering schools.
My focus: transforming editorial assets, data, and audience signals into structured, scalable, and AI-visible ecosystems that drive sustainable growth.
Outcomes I Deliver
- Attract high-intent readers who convert and return
- Build durable thematic leadership across strategic verticals
- Structure content ecosystems that support membership and subscription models
- Position your brand as a trusted source in AI-generated responses
- Create alignment between editorial ambition, technical performance, and business objectives
Areas of Intervention
Technical & Scalable SEO
- Log-driven crawl strategy and rendering optimization
- Index management and content rationalization at scale
- Performance optimization (CWV, technical stack alignment)
- Template engineering for large editorial platforms
Search-Led Editorial Strategy
- Search intent modeling and opportunity mapping
- Semantic architecture and authority reinforcement
- Editorial planning grounded in data and competitive gaps
Content Architecture & Structuring
- Design of thematic hubs and modular page systems
- Advanced internal linking frameworks
- Structured data implementation for enhanced discoverability
AI & Generative Search Visibility (GEO)
- Audit of presence across generative engines
- Optimization levers to influence AI citations and summaries
- Strengthening entity clarity, credibility, and contextual signals
Selected Experience
I’ve worked with leading media and digital organizations, including:
- Le Monde
- Le HuffPost
- Le Nouvel Obs
- Radio France (France Inter, France Bleu…)
- l’Informé
- Macif
- MeilleursAgents
How I Work
1. Fast Diagnostic
Data, crawl, logs, SERP & AI landscape reality check, editorial structure, templates.
2. Prioritized Roadmap
Impact × effort matrix, clear ownership, measurable KPIs.
3. Hands-on Execution
Alignment between editorial, product, and tech teams.
4. Knowledge Transfer
Playbooks, internal enablement and team training.
Let’s Talk
Share your goals (audience growth, subscriptions, retention), your priority sections, and 2–3 competitors.
I’ll outline quick wins and a pragmatic strategic angle.
🌐 Website: https://www.e-influence.fr
🔗 LinkedIn: https://fr.linkedin.com/in/aureliendelefosse
