Cecilia Dobbs

Editorial, audience and product teams operate in siloes in many news organizations. This creates risk, because their strategies are interdependent and will impact each other.

I use facilitated conversations and workshops to help organizations break down siloes and enable their editorial, audience and product teams to develop strategies that are aligned. In my 20+ years of experience, I led and supported strategic work with:

• Large matrixed news organizations (The Guardian and Fox News)

• Small nonprofit newsrooms with a local focus (Wisconsin Watch, Milwaukee Neighborhood News Service)

I have also helped non-news organizations create user-centered product and service strategies (Natural History Museum, Welsh Women’s Aid, Ovo Energy).