Results-driven marketing leader with 10+ years experience driving customer acquisition, lifecycle engagement, and revenue growth across subscription and digital businesses. I focus on the metrics that matter in subscription businesses: reducing churn, improving LTV, and keeping CAC efficient. I do this through lifecycle strategy, CRM, and marketing automation across the full customer journey.

CORE EXPERTISE

Growth Marketing & Revenue Optimization β€’ Customer Acquisition & Retention β€’ Lifecycle Marketing & CRM Strategy β€’ Pricing & Monetization Strategy β€’ Omnichannel Campaign Management β€’ Data, Analytics & Personalization β€’ Customer Experience & Operations β€’ Product & Cross-Functional Leadership β€’ Budget Ownership & Forecasting β€’ Team Leadership & Organizational Scaling

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