Alvaro Liuzzi
Journalism Innovation and Editorial Strategy Consultant
Marketing, Customer Acquisition & Lifecycle Strategy
Results-driven marketing leader with 10+ years experience driving customer acquisition, lifecycle engagement, and revenue growth across subscription and digital businesses. I focus on the metrics that matter in subscription businesses: reducing churn, improving LTV, and keeping CAC efficient. I do this through lifecycle strategy, CRM, and marketing automation across the full customer journey.
CORE EXPERTISE
Growth Marketing & Revenue Optimization β’ Customer Acquisition & Retention β’ Lifecycle Marketing & CRM Strategy β’ Pricing & Monetization Strategy β’ Omnichannel Campaign Management β’ Data, Analytics & Personalization β’ Customer Experience & Operations β’ Product & Cross-Functional Leadership β’ Budget Ownership & Forecasting β’ Team Leadership & Organizational Scaling
Journalism Innovation and Editorial Strategy Consultant
Membership, Community and Sustainability Strategic Consultant
Future-Proof Media Consultant.