Clara Soteras is an SEO for News Publishers and Digital Strategy Consultant for different media outlets and companies, bringing a product-oriented vision to any project or business. She is currently Head of Innovation and Digital Strategy at AMIC, an association of local and regional media with more than 600 members. She is also an adjunct professor at the Autonomous University of Barcelona and teaches SEO for News at other business schools such as Webpositer and KSchool. In addition, she serves as a judge on various search awards, including the Global, European, and UK Search Awards, as well as journalism awards from international organizations such as the Online News Association, WAN-IFRA, and LION Publishers.
She has recently published the book “SEO Playbook for News Publishers”, edited by the Tendenci@s newsletter, available in both print and digital formats, she published an Spanish and an English version. The book compiles all the essential keys for content optimization in media, covering both editorial and technical aspects, and is aimed at journalists, editors, and newsroom strategic roles.
Clara has also collaborated as an expert in evaluating the Code of Practice of the AI Act, the European Artificial Intelligence law, through the European Commission’s AI Office. She frequently speaks at SEO and media conferences, addressing topics such as strategy, business, SEO, product development, and the challenges and opportunities of AI in the media industry. She is an active member of the #MujeresEnSEO community, the Catalan SEO Association, and Google Product Experts, where she shares knowledge with other professionals in the field.
Brands that have already trusted her work: El Nacional, El Cronista, Canarias7, EFE, Marie Claire, ADSLZone, AMIC, El Faro de Ceuta, Muy Interesante, Risbel Magazine, Verificat and more.
