Javier Borelli
Membership, Community and Sustainability Strategic Consultant
Audience Monetisation & Subscription Strategist
I am a commercial growth architect specialising in B2B media, digital subscriptions, and corporate events. With over a decade of experience driving revenue for complex publishing portfolios, I help media businesses transform their audience engagement into predictable, profitable growth.
I bridge the gap between editorial integrity and commercial viability, building the operational engines that prove marketing is an unshakeable source of business value.
Subscription Turnaround & Retention: Re-architecting digital offerings, dynamic checkout experiences, and automated renewal journeys. I specialise in identifying churn risks and building lifecycle campaigns (proven to reduce individual subscriber churn by up to 12 points).
Audience Acquisition & Paywall Strategy: Designing targeted, high-intent Go-to-Market strategies and Account-Based Marketing (ABM) pipelines that convert casual readers into premium enterprise accounts.
MarOps & Full-Funnel Attribution: Integrating complex MarTech stacks (HubSpot, Salesforce, GA4) to resolve poor data hygiene and provide crystal-clear visibility from first touch to final conversion.
Cross-Functional Commercial Alignment: Building and chairing Growth Councils to unite siloed editorial, product, and sales teams around shared EBITDA goals and revenue targets.
Whether you need to reverse long-term subscriber churn, launch a new digital membership model, or optimise your multi-channel demand generation, I provide the strategic blueprint and operational rigour to scale your commercial engine.
Membership, Community and Sustainability Strategic Consultant
Product Strategy Consultant. I help publishers shape vision, scale product teams, and build high-impact digital products.
Digital Acquisition, Retention and Revenue Diversification