Martin Schori

Many newsroom AI projects don't fail because of the technology, they fail because of culture and leadership. I help media organizations close that gap, drawing on 15 years inside Sweden's largest newsroom, most recently as Deputy Editor-in-Chief and Head of AI & Innovation.

What I offer:

• Leadership guidance on driving AI adoption through culture, helping editors and managers lead change rather than just announce it
• Hands-on AI workshops for editorial teams, small-group format
• AI strategy and implementation roadmaps for newsrooms
• Advisory on editorial AI tools, workflows and governance
• Keynotes and panels on AI's impact on journalism and newsroom leadership

I work from the inside of journalism, grounded in newsroom reality, editorial ethics, and what it actually takes to get skeptical journalists to change how they work.

Author of "AI in the Newsroom" (2026), JournalismAI Fellow (LSE), former member of INMA Generative AI Advisory Council.