Reilly Kneedler

Howdy! I'm Reilly Kneedler, a product strategist, fractional digital leader and all-around big fan of great journalism.

I was most recently the Chief of Staff at Wick Communications, a family-owned local news group, where he led product, audience, and pagination teams and oversaw a range of special projects. Now I work with digital publications, newspapers, broadcasters and radio stations to build sustainable, forward-looking tech and audience-focused strategy.

Projects I love

• Analytics: Setting up Google Tag Manager & Google Analytics, setting up custom dashboards, helping teams align their metrics with their goals.
• Tech stacks: CMS migrations, UX strategy, website redesigns, system integrations.
• Audience development: Growing overall reach, developing audience funnels, encouraging paid subscription/membership growth.
• Training: The best tools don't matter if teams don't know how to use them. I can train on any of the platforms or strategies above.