Sofia Delgado

Audience Funnel & Revenue Design: Optimising the journey from reach to revenue, this service uses data-led diagnostics to identify funnel leakages. It incorporates high-velocity growth experiments and intensive team training to turn casual readers into loyal, monetisable assets.

Operational Excellence & Tech Integration: Focusing on efficiency, I help newsrooms audit their rhythms to eliminate bottlenecks and architect future-proof tech stacks.

Institutional Change & Leadership: Addressing the human side of transformation, this service is to upskill staff to understand the business of journalism and empower them to take active participation in chage-making. Moving beyond tool adoption to foster cultural shifts where teams understand the P&L and ROI of their editorial output.

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