Yunus Emre Oruc

With 12 years of experience working in newsrooms in the UK and Turkey, I bring deep expertise in audience engagement and development across key channels and formats, from social media and search to email newsletters. My work is anchored in data, analytics, and audience insights.

Having worked in bridge roles, my experience working cross-functionally allows me to connect with and coach teams across organisations with ease, help news organisations scale with speed, and build sustainable processes to drive repeatable and successful outcomes.

I can help you develop and execute an integrated, holistic strategy to target and acquire audiences through:

• Social media & social video strategy (including YouTube, Instagram, and TikTok)
• Editorial and news focused Search Engine Optimisation (SEO) strategy
• Newsletter strategy
• Performance reports, measurement and evaluation processes
• Content & platform monetisation strategy
• Workflow development and management, especially for content production & distribution
• Trainings on social media, SEO, newsletters, data tracking & reporting

Got something in mind? Need help with something else? If so, please get in touch via email or my LinkedIn.